Is the online music streaming device Pandora carving out a niche in the car market?
This week, the company said roughly 2.5 million car owners stream Pandora in their cars, making it by far the largest music streaming app in automobiles. Roughly 23 auto manufacturers offer the service as a built in component of their vehicles. This year, Pandora will become available in more than 100 models, making it installed in one-third of all new vehicles sold in the U.S., according to the company. Dodge, Infiniti, Jeep, Kia, and Ram brands are among those following suit.
The integration of Pandora into cars typifies how niche devices can be woven into the fabric of society. Currently in debate is how or if car manufacturers will integrate their vehicle’s touch screens with phones or tablets such as the Android Phone, Windows 8 phone, or Apple’s iPhone or iPad.
Currently, many of these devices can sync Pandora to a car and run it through the vehicle’s speakers. But many consumers want more. They want to be able to hook up their iPhone for instance and have the same interface on their car’s screen as they do on their phone. Furthermore, many want to project their phone’s navigation system onto their car’s touch screen. This puts car makers into a bind. They often charge premium prices for upgraded packages that offer in-dash navigation systems.
But with the popularity of Pandora being integrated into car devices, it’s not unrealistic to expect a total seamless functionality between smart phones and cars in the future. Until then, car owners can be happy listening to their favorite music via Pandora.
Thanks to SqueegyX for the image of the Pandora icon.